Looking for the best URL shortener for Facebook?

Looking for the best URL shortener for Facebook?

Long URLs and Facebook don’t go together. Long URLs and Social media in general don’t make great dance partners. Your posts on social media have limited space (either character limits or truncated posts.) A quality URL shortener helps manageable and takes up less space.

A shortened URL can also help track your source traffic by utilizing comprehensive tracking tools (offered by most services as a premium feature.)


 Bitly Website

One of my favourite URL shorteners, Bit.ly offers 1,000 non-branded links per month, complete with click rate tracking and the ability to customize the back-half of your links.

Bitly pricing:
Free plan: Yes
Paid plan: $35 /month base


Tiny Url shortener webiste

Perfect for those minute posts when you need to create a shortened URL. Their URLs never expires and you can choose to customize the results. Unfortunately, these eas of use has to be balanced against the lack of tracking. TinyURL has been established since 2002!

TinyURL pricing:


Blink URL Shortener Website

Is a great tool for bloggers and businesses looking for a full-service URL shortener service with extensive tracking analytics and organizing options (tags.)

BL.INK pricing:
Free plan: Yes
Paid plan: $12 /month,  $99 /month,   $299 /month


T2m URL shortener website

A great URL shortener with built-in tools for sharing your URLs on social networking sites. The free plan has an unlimited number of URLs and clicks and offers the ability to make QR codes!

T2M pricing:
Free plan: No
Pain plan: $5 (one-time fee),  $9.99 /month,  $29.99,  custom plans


Affiliate marketing news this week

What does the future look like for affiliate marketing? According to Ryan McAweeny, there hasn’t been a better time for affiliate marketing, with the industry worth more than $7 billion already the next five years will see tremendous growth.

“Ryan believes that it is just a matter of time before companies realize that the industry has the best ROI. The initial investment and the running expenses are small yet there is the potential for big gains.” Read more

Why should brands be considering Affiliate Partnerships and be adding them to their influencer partnerships? Mandy Jones with AffiliateWP thinks brands should create co-branded landing pages for their affiliates.

“This will feature both the influencer and your product on backpages of your website, which establishes more of a sense of ownership for the influencer. “Personalize the web address to make it easy for influencers to relay the info efficiently on their podcast or vlog,” she says. “This can be done with any affiliate, but as public figures, influencers will appreciate and make good use of this kind of personalization, not to mention that their followers will be looking for it!” Read more

THE PMA held a members-only round table discussing strategies and trends during COVID 19 for Q3 and back to school. With industry-leading panelists including; Scott Wanamaker, eAccountable (Moderator), Karen Garcia, Lab6Media, Christen Evans, Apogee, Adam Dahlen, PartnerCentric

“I attended the webinar and found myself scribbling down so many ideas about how to approach the next couple of months, including niches that I need to further investigate.” Tricia Meyer

They have made the round table available for non-members for a limited time! Read More


Schedule email delivery in Outlook

Schedule email delivery in Outlook

As a digital publisher or affiliate manager, managing our email correspondence is a huge part of our daily life. Utilizing send later and scheduled email options in Outlook is a great way to stay organized (and save time!) Scheduling your emails in Outlook can be done traditionally through your outlook desktop program or using a third-party email plugin to schedule messages in Outlook.

To schedule an email delivery in Outlook traditionally, create your message and click on the Options button in the Outlook ribbon and select ‘delay delivery’ under more options. This will open a pop up with a variety of options including ‘do not deliver before’. This option for scheduling email delivery in Outlook, is very limited. Luckily there are a variety of great solutions for email scheduling out there that offer more options and can be easily integrated into Outlook.

Sales Handy Email Scheduling Logo

Sales Handy provides scheduling email delivery as one of its regular account options.

Sales Handy was created to increase your email productivity. It is perfect for publishers, bloggers, influencers, and affiliate program managers. Not only does it allow you to schedule your emails in Outlook, it also provides a host of email and sales management features including email campaigns. It is one of the most affordable options starting at just $7/month. Email support takes a bit longer (no live chat) and as of today, I can’t confirm f there is an option for MAC users.

Here is a full list of the email management options included in their $7/ month regular email management plan;

  • Email Open Tracking
  • Real Time Desktop Notification
  • Email Open History
  • Email Scheduling
  • Outlook add-in for Windows
  • SMTP Integration
  • Attachment Tracking
  • Email Template
  • Shared Email Template
  • Recent Activity Tracking
  • Document Tracking
  • Copy to CRM
    *Zapier integration is included with the Plus account

Campaign Features:

  • Basic Mail Merge (Single Stage)
  • Campaign Performance Report
  • 200 messages via Campaign Sending
  • Domain Blocking
  • Unsubscribe Link

Other email scheduling for outlook tools

Yes Ware
Boomerang for Outlook

Manage your Affiliate Links on WordPress

Manage your Affiliate Links on WordPress

As an active WordPress user for many years and an affiliate partner finding ways to manage all of my affiliate partner links within WordPress has at times been a challenge. I’m sure as a blogger or publisher using word press you’ve encountered this challenge as well. I found a handful of word press plug-in’s that I have used on a variety of different sites to manage and create unique affiliate partner URL redirects. The following plugins go beyond the ability to categorize, create and manage affiliate partner URLs, providing the tools you need as an affiliate partner promoting your affiliate partnerships on a WordPress site. They are both well rated and maintained regularly.

Tasty Affiliates

Well maintained affiliate WordPress plugin with an affordable monthly pro-version.
Thirsty Affiliates on WordPress

Basic Features:

  • affiliate link shorter/link cloaker
  • click stats
  • redirection options to protect your commissions
  • categorization ability (and slugs)
  • image and link insertion tools works in posts, comments, and pages
  • ability to create new affiliate links without even leaving the post edit screen
  • customizable link URL prefixes
  • no follow and open in new tab options
  • built-in proactive link fixer which detects outdated affiliate links in your content

Pretty Links

An affiliate star standard that has been used for years by affiliate marketers, this dependable link cloaker is well maintained and easy to use. Pro version starts at just $49 for a single site (no monthly costs.)
Pretty Links WordPress affiliate plugin in

Basic Features:

  • clean simple affiliate links with commission protecting redirects/li>
  • unique click stats
  • filterable reporting interface
  • click details including ip address, remote host, browser, and referring site
  • create nofollow/noindex links
  • Pretty Links Bookmarklet
  • split testing capabilities
  • auto-link keywords in posts, pages, and comments.
  • Geographic Redirects
  • and more!

Affiliate marketing 101

[pullquote]What is Affiliate Marketing? In a nutshell – it is the process of advertising on a cost per action basis. It can include any digital promotion that results in remuneration based on an action including; cost per lead, cost per sale, cost per booking, cost per acquisition.[/pullquote]

Ahrefs has published a great overview of Affiliate marketing for 2020 that runs down what affiliate marketing is, where it stands among other types of digital marketing, and how affiliate marketing works.

If you are looking to generate revenue through affiliate marketing revenue, this is a great video to help you get started.