What does the future look like for affiliate marketing? According to Ryan McAweeny, there hasn’t been a better time for affiliate marketing, with the industry worth more than $7 billion already the next five years will see tremendous growth.
“Ryan believes that it is just a matter of time before companies realize that the industry has the best ROI. The initial investment and the running expenses are small yet there is the potential for big gains.”Read more
Why should brands be considering Affiliate Partnerships and be adding them to their influencer partnerships? Mandy Jones with AffiliateWP thinks brands should create co-branded landing pages for their affiliates.
“This will feature both the influencer and your product on backpages of your website, which establishes more of a sense of ownership for the influencer. “Personalize the web address to make it easy for influencers to relay the info efficiently on their podcast or vlog,” she says. “This can be done with any affiliate, but as public figures, influencers will appreciate and make good use of this kind of personalization, not to mention that their followers will be looking for it!”Read more
THE PMA held a members-only round table discussing strategies and trends during COVID 19 for Q3 and back to school. With industry-leading panelists including; Scott Wanamaker, eAccountable (Moderator), Karen Garcia, Lab6Media, Christen Evans, Apogee, Adam Dahlen, PartnerCentric
“I attended the webinar and found myself scribbling down so many ideas about how to approach the next couple of months, including niches that I need to further investigate.” Tricia Meyer
They have made the round table available for non-members for a limited time! Read More
Is it a great time to launch a career in affiliate marketing during Covid-19? According to Mike Peters, founder of the Yomali group of companies, it just might be the new career you are looking for!
“Affiliate marketing can be a lucrative business with real financial stability, and there’s great growth potential because it’s a relatively unknown opportunity. It’s similar to starting an Amazon business but simplified because you’re selling others’ products instead of your own.” Read the article
How is Covid-19 affecting the affiliate industry?
Andrew DePietro, a contributor at Forbes provides some insight
“The impact of COVID-19 on the affiliate marketing industry is manifold. Rather than a straight-across-the-board negative impact, COVID-19’s effects on the industry are more complex. Here’s a look at some of the most critical ways COVID-19 is impacting the affiliate marketing space.” Read the article
The increase in consumers shopping online because of social isolating may be too much for Amazon?
According to the Verge and CNBCm as of April 21 “Amazon is planning to make dramatic cuts to commission rates for its affiliate marketing program, which allows media organizations, e-commerce companies, and small and independent businesses to receive a cut of revenue from a sale if a customer lands on the product page and purchases the item through a provided link.” Read the article
Brick and Mortar sales down? It might be time to get your online sales moving with a new affiliate program!
Similar Web has put together some tips for merchants looking to start an affiliate program. “Affiliate marketing is a very dynamic marketing strategy with several common approaches. This can make it difficult to know how, or where, to begin creating an affiliate program for your brand and products. This blog will help you increase your website traffic and sales by providing a breakdown of what affiliate marketing is, and how to find, empower and manage high-quality affiliates, as well as explore factors that need to be considered when defining goals for your affiliate program.” Read the blog post
As a digital publisher or affiliate manager, managing our email correspondence is a huge part of our daily life. Utilizing send later and scheduled email options in Outlook is a great way to stay organized (and save time!) Scheduling your emails in Outlook can be done traditionally through your outlook desktop program or using a third-party email plugin to schedule messages in Outlook.
To schedule an email delivery in Outlook traditionally, create your message and click on the Options button in the Outlook ribbon and select ‘delay delivery’ under more options. This will open a pop up with a variety of options including ‘do not deliver before’. This option for scheduling email delivery in Outlook, is very limited. Luckily there are a variety of great solutions for email scheduling out there that offer more options and can be easily integrated into Outlook.
Sales Handy provides scheduling email delivery as one of its regular account options.
Sales Handy was created to increase your email productivity. It is perfect for publishers, bloggers, influencers, and affiliate program managers. Not only does it allow you to schedule your emails in Outlook, it also provides a host of email and sales management features including email campaigns. It is one of the most affordable options starting at just $7/month. Email support takes a bit longer (no live chat) and as of today, I can’t confirm f there is an option for MAC users.
Here is a full list of the email management options included in their $7/ month regular email management plan;
Email Open Tracking
Real Time Desktop Notification
Email Open History
Outlook add-in for Windows
Shared Email Template
Recent Activity Tracking
Copy to CRM
*Zapier integration is included with the Plus account
Sharing over 10 years of experience working with e-commerce and software as a service (SaaS) companies specializing in performance marketing, affiliate program management, and e-commerce UX design. Written and owned by Karrine Magnussen.
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