Affiliate marketing news this week

What does the future look like for affiliate marketing? According to Ryan McAweeny, there hasn’t been a better time for affiliate marketing, with the industry worth more than $7 billion already the next five years will see tremendous growth.

“Ryan believes that it is just a matter of time before companies realize that the industry has the best ROI. The initial investment and the running expenses are small yet there is the potential for big gains.” Read more

Why should brands be considering Affiliate Partnerships and be adding them to their influencer partnerships? Mandy Jones with AffiliateWP thinks brands should create co-branded landing pages for their affiliates.

“This will feature both the influencer and your product on backpages of your website, which establishes more of a sense of ownership for the influencer. “Personalize the web address to make it easy for influencers to relay the info efficiently on their podcast or vlog,” she says. “This can be done with any affiliate, but as public figures, influencers will appreciate and make good use of this kind of personalization, not to mention that their followers will be looking for it!” Read more

THE PMA held a members-only round table discussing strategies and trends during COVID 19 for Q3 and back to school. With industry-leading panelists including; Scott Wanamaker, eAccountable (Moderator), Karen Garcia, Lab6Media, Christen Evans, Apogee, Adam Dahlen, PartnerCentric

“I attended the webinar and found myself scribbling down so many ideas about how to approach the next couple of months, including niches that I need to further investigate.” Tricia Meyer

They have made the round table available for non-members for a limited time! Read More


Giveaway and Contest Ideas for Shopify Merchants

Giveaway and Contest Ideas for Shopify Merchants

Before we share giveaway and contest ideas for your Shopify Store, we want to remind you to make sure you have checked into the legal requirements for running contests for your country and location. Each country, state, or province typically has regulations around contests. For example, in Canada, there must be a way for entrants to enter without making a purchase. Requiring a purchase makes your contest a raffle and each province regulates raffles and a license is required. This is why you will see large corporations providing alternative entry options.
Canadian Promotional contest regulations: Section 74.06 of the Competition Act

In the USA promotional giveaways can fit into two categories: Sweepstakes and Contests
A sweepstake is a luck of the draw prize giveaway, while a contest selects a winner based on some form of merits such as a written entry or photo Both promotional methods for running a giveaway on your Shopify Store will be regulated at a federal and state level. source

Contests and giveaways generate brand awareness, buzz, and introduce your Shopify products to new potential shoppers. They can help grow your social following and newsletter subscriptions, help gather data about your audience demographics, and build relationships with current and potential customers.

Here a few ideas for planning your next giveaway or contest for your Shopify store;

  1. Giveaway partnerships. Consider partnering with another Shopify store owner with a similar audience to increase your audience reach.2) Stories. Have entrants submit a story to enter.
  2. Holidays. Utilize holidays and special days. Think beyond Mother’s day and consider international days (such as International Women’s Day) or national days like National Umbrella Month. You can find a list of these declared days on the national day’s calendar
  3. Social Media Contests. A great way to launch or grow your social media presence.
  4. Monthly giveaways. Ongoing monthly giveaways can help increase brand awareness and be a way to reward customers by providing additional entries for each purchase.
  5. Product naming. If you are launching a new product utilize the opportunity to build loyalty with your customers by giving them the opportunity to have their name ideas considered.
  6. Nominations. Create a giveaway where entrants have the opportunity to nominate someone they feel deserves to win.

Contests and giveaways are also a great way to optimize your influencer and affiliate partnerships by allowing them to promote your onsite contests or hosting giveaways with them on their media platforms.

Photo credit: Photo by Igor Miske on Unsplash

Tips for planning your affiliate program

Before launching a new affiliate program, merchants need to consider, define, and set three main areas of program structure; commissions and attribution, cookie durations, and terms and conditions.

Determining your base line commission needs to take into consideration your average order value and conversion rates. Use these values to help determine the value of both a lead and sale. From there you need to settle on a rate that will entice publishers and affiliates to consider joining (and actively promoting) your program that is low enough to generate profits for your business.

Affiliate commission attribution identifies at what point during the sales process your affiliate partners will win a commission and how that commission will be split. Last click was the original affiliate attribution. New tracking technologies can now identify multiple touch points along the sales process and has opened the door to many options for attribution.

One key consideration is ensuring your content partners do not lose commissions based on a last click model that allows other partners to steal their hard earned commissions. Unique attribution models can help overcome the concerns of many quality content publishers.

Here is a great explanation of what attribution is as written by Sarah Bundy,“It’s understanding your data throughout the click path of your consumer buying cycle to understand what touch points and steps they took to complete a sale or final desired action and then assigning a value to each of these different actions.” SmallBizTrends, 2015

Cookie Duration
A cookie is the most typical form of tracking commissions for your affiliate partners. The duration of your cookie is the time allowed from click (or action that launches the cookie) to the commissionable action. Typically this cookie duration is set to a minimum of 30 days. Affiliate partners appreciate a longer cookie duration and some programs often use a 90 day cookie duration.

Terms and Conditions
Each location and jurisdiction may have specific laws and rules you need to consider when creating your affiliate programs terms and conditions. Beyond those requirements you will want to include; product exclusions, governing law, payment scheduling and thresholds, exclusion of purchases for the affiliates own use, trademark usage, disclosure requirements, acceptable and non-acceptable promotional methods, termination policies, and a modification clause allowing you to update your terms and conditions. These suggestions of course are just a quick outline of some of the things you will need to consider as part of your terms and conditions. Most affiliate networks provide merchants with a template or framework to begin the process of creating their terms and conditions.

Schedule email delivery in Outlook

Schedule email delivery in Outlook

As a digital publisher or affiliate manager, managing our email correspondence is a huge part of our daily life. Utilizing send later and scheduled email options in Outlook is a great way to stay organized (and save time!) Scheduling your emails in Outlook can be done traditionally through your outlook desktop program or using a third-party email plugin to schedule messages in Outlook.

To schedule an email delivery in Outlook traditionally, create your message and click on the Options button in the Outlook ribbon and select ‘delay delivery’ under more options. This will open a pop up with a variety of options including ‘do not deliver before’. This option for scheduling email delivery in Outlook, is very limited. Luckily there are a variety of great solutions for email scheduling out there that offer more options and can be easily integrated into Outlook.

Sales Handy Email Scheduling Logo

Sales Handy provides scheduling email delivery as one of its regular account options.

Sales Handy was created to increase your email productivity. It is perfect for publishers, bloggers, influencers, and affiliate program managers. Not only does it allow you to schedule your emails in Outlook, it also provides a host of email and sales management features including email campaigns. It is one of the most affordable options starting at just $7/month. Email support takes a bit longer (no live chat) and as of today, I can’t confirm f there is an option for MAC users.

Here is a full list of the email management options included in their $7/ month regular email management plan;

  • Email Open Tracking
  • Real Time Desktop Notification
  • Email Open History
  • Email Scheduling
  • Outlook add-in for Windows
  • SMTP Integration
  • Attachment Tracking
  • Email Template
  • Shared Email Template
  • Recent Activity Tracking
  • Document Tracking
  • Copy to CRM
    *Zapier integration is included with the Plus account

Campaign Features:

  • Basic Mail Merge (Single Stage)
  • Campaign Performance Report
  • 200 messages via Campaign Sending
  • Domain Blocking
  • Unsubscribe Link

Other email scheduling for outlook tools

Yes Ware
Boomerang for Outlook