Long URLs and Facebook don’t go together. Long URLs and Social media in general don’t make great dance partners. Your posts on social media have limited space (either character limits or truncated posts.) A quality URL shortener helps manageable and takes up less space.
A shortened URL can also help track your source traffic by utilizing comprehensive tracking tools (offered by most services as a premium feature.)
One of my favourite URL shorteners, Bit.ly offers 1,000 non-branded links per month, complete with click rate tracking and the ability to customize the back-half of your links.
Free plan: Yes
Paid plan: $35 /month base
Perfect for those minute posts when you need to create a shortened URL. Their URLs never expires and you can choose to customize the results. Unfortunately, these eas of use has to be balanced against the lack of tracking. TinyURL has been established since 2002!
Is a great tool for bloggers and businesses looking for a full-service URL shortener service with extensive tracking analytics and organizing options (tags.)
What does the future look like for affiliate marketing? According to Ryan McAweeny, there hasn’t been a better time for affiliate marketing, with the industry worth more than $7 billion already the next five years will see tremendous growth.
“Ryan believes that it is just a matter of time before companies realize that the industry has the best ROI. The initial investment and the running expenses are small yet there is the potential for big gains.”Read more
Why should brands be considering Affiliate Partnerships and be adding them to their influencer partnerships? Mandy Jones with AffiliateWP thinks brands should create co-branded landing pages for their affiliates.
“This will feature both the influencer and your product on backpages of your website, which establishes more of a sense of ownership for the influencer. “Personalize the web address to make it easy for influencers to relay the info efficiently on their podcast or vlog,” she says. “This can be done with any affiliate, but as public figures, influencers will appreciate and make good use of this kind of personalization, not to mention that their followers will be looking for it!”Read more
THE PMA held a members-only round table discussing strategies and trends during COVID 19 for Q3 and back to school. With industry-leading panelists including; Scott Wanamaker, eAccountable (Moderator), Karen Garcia, Lab6Media, Christen Evans, Apogee, Adam Dahlen, PartnerCentric
“I attended the webinar and found myself scribbling down so many ideas about how to approach the next couple of months, including niches that I need to further investigate.” Tricia Meyer
They have made the round table available for non-members for a limited time! Read More
Before we share giveaway and contest ideas for your Shopify Store, we want to remind you to make sure you have checked into the legal requirements for running contests for your country and location. Each country, state, or province typically has regulations around contests. For example, in Canada, there must be a way for entrants to enter without making a purchase. Requiring a purchase makes your contest a raffle and each province regulates raffles and a license is required. This is why you will see large corporations providing alternative entry options.
Canadian Promotional contest regulations: Section 74.06 of the Competition Act
In the USA promotional giveaways can fit into two categories: Sweepstakes and Contests
A sweepstake is a luck of the draw prize giveaway, while a contest selects a winner based on some form of merits such as a written entry or photo Both promotional methods for running a giveaway on your Shopify Store will be regulated at a federal and state level. source
Contests and giveaways generate brand awareness, buzz, and introduce your Shopify products to new potential shoppers. They can help grow your social following and newsletter subscriptions, help gather data about your audience demographics, and build relationships with current and potential customers.
Here a few ideas for planning your next giveaway or contest for your Shopify store;
Giveaway partnerships. Consider partnering with another Shopify store owner with a similar audience to increase your audience reach.2) Stories. Have entrants submit a story to enter.
Holidays. Utilize holidays and special days. Think beyond Mother’s day and consider international days (such as International Women’s Day) or national days like National Umbrella Month. You can find a list of these declared days on the national day’s calendar
Social Media Contests. A great way to launch or grow your social media presence.
Monthly giveaways. Ongoing monthly giveaways can help increase brand awareness and be a way to reward customers by providing additional entries for each purchase.
Product naming. If you are launching a new product utilize the opportunity to build loyalty with your customers by giving them the opportunity to have their name ideas considered.
Nominations. Create a giveaway where entrants have the opportunity to nominate someone they feel deserves to win.
Contests and giveaways are also a great way to optimize your influencer and affiliate partnerships by allowing them to promote your onsite contests or hosting giveaways with them on their media platforms.
Is it a great time to launch a career in affiliate marketing during Covid-19? According to Mike Peters, founder of the Yomali group of companies, it just might be the new career you are looking for!
“Affiliate marketing can be a lucrative business with real financial stability, and there’s great growth potential because it’s a relatively unknown opportunity. It’s similar to starting an Amazon business but simplified because you’re selling others’ products instead of your own.” Read the article
How is Covid-19 affecting the affiliate industry?
Andrew DePietro, a contributor at Forbes provides some insight
“The impact of COVID-19 on the affiliate marketing industry is manifold. Rather than a straight-across-the-board negative impact, COVID-19’s effects on the industry are more complex. Here’s a look at some of the most critical ways COVID-19 is impacting the affiliate marketing space.” Read the article
The increase in consumers shopping online because of social isolating may be too much for Amazon?
According to the Verge and CNBCm as of April 21 “Amazon is planning to make dramatic cuts to commission rates for its affiliate marketing program, which allows media organizations, e-commerce companies, and small and independent businesses to receive a cut of revenue from a sale if a customer lands on the product page and purchases the item through a provided link.” Read the article
Brick and Mortar sales down? It might be time to get your online sales moving with a new affiliate program!
Similar Web has put together some tips for merchants looking to start an affiliate program. “Affiliate marketing is a very dynamic marketing strategy with several common approaches. This can make it difficult to know how, or where, to begin creating an affiliate program for your brand and products. This blog will help you increase your website traffic and sales by providing a breakdown of what affiliate marketing is, and how to find, empower and manage high-quality affiliates, as well as explore factors that need to be considered when defining goals for your affiliate program.” Read the blog post
Before launching a new affiliate program, merchants need to consider, define, and set three main areas of program structure; commissions and attribution, cookie durations, and terms and conditions.
Determining your base line commission needs to take into consideration your average order value and conversion rates. Use these values to help determine the value of both a lead and sale. From there you need to settle on a rate that will entice publishers and affiliates to consider joining (and actively promoting) your program that is low enough to generate profits for your business.
Affiliate commission attribution identifies at what point during the sales process your affiliate partners will win a commission and how that commission will be split. Last click was the original affiliate attribution. New tracking technologies can now identify multiple touch points along the sales process and has opened the door to many options for attribution.
One key consideration is ensuring your content partners do not lose commissions based on a last click model that allows other partners to steal their hard earned commissions. Unique attribution models can help overcome the concerns of many quality content publishers.
Here is a great explanation of what attribution is as written by Sarah Bundy,“It’s understanding your data throughout the click path of your consumer buying cycle to understand what touch points and steps they took to complete a sale or final desired action and then assigning a value to each of these different actions.” SmallBizTrends, 2015
A cookie is the most typical form of tracking commissions for your affiliate partners. The duration of your cookie is the time allowed from click (or action that launches the cookie) to the commissionable action. Typically this cookie duration is set to a minimum of 30 days. Affiliate partners appreciate a longer cookie duration and some programs often use a 90 day cookie duration.
Terms and Conditions
Each location and jurisdiction may have specific laws and rules you need to consider when creating your affiliate programs terms and conditions. Beyond those requirements you will want to include; product exclusions, governing law, payment scheduling and thresholds, exclusion of purchases for the affiliates own use, trademark usage, disclosure requirements, acceptable and non-acceptable promotional methods, termination policies, and a modification clause allowing you to update your terms and conditions. These suggestions of course are just a quick outline of some of the things you will need to consider as part of your terms and conditions. Most affiliate networks provide merchants with a template or framework to begin the process of creating their terms and conditions.
A sub-affiliate network is a company that recruits and manages its own affiliates. These affiliates register through the sub-affiliate network. Ads and campaigns are run directly through the sub-affiliate network platform along with payments to their subaffiliates. Reputable sub-affiliate networks often have direct relationships with brands and affiliate program managers allowing them to negotiate CPA rates and offers directly. In exchange, they receive a percentage of sales and share the remainder with their affiliate partners and affiliate publishers.
Not all sub-affiliate networks work strictly on a CPA basis, some may have room for negotiating rates. hybrid offers, and placement rates for their larger VIP affiliate partners with extended audience reach and proven performance.
As an affiliate manager, you should build a relationship with an account manager with subaffiliate partners. Don’t assume that you can not have some control over which of their partners will be accepted to your program. For example, you can request that no coupon or deal sites be permitted to run your program.
As an affiliate, working with a sub affiliate network can save you time and provide access to programs you may not otherwise qualify for (for example based on traffic or audience reach.)
Here are a few more well-known sub-affiliate networks to check out;
VigiLink (now Sovrn)
Focus on content-driven partners. Over 50,000 publishers, bloggers, and influencers participate in Vigilinks program. Some of their publishers include Cnet and Better Homes and Gardens.
Skim Links is a leading USA, Canada, and UK subaffiliate network that processes $2.5million worth of eCommerce transactions daily. They can provide access to top digital media publishers including – including Buzzfeed, Conde Nast, and HuffPost.
Perform (formally ClickBooth)
According to Performs published case studies they have worked with larger advertisers such as Hello Fresh, Spotify, and Apartment List.
Sharing over 10 years of experience working with e-commerce and software as a service (SaaS) companies specializing in performance marketing, affiliate program management, and e-commerce UX design. Written and owned by Karrine Magnussen.
This site, blog, and articles are monetized through the placement of sponsored ads, affiliate partner links, and other forms of paid advertising.