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While researching affiliate attribution I’ve come across many great resources to help understand what attribution is and to help merchants while they work on determining attribution for their affiliate programs. This list of affiliate attribution resources and guides will be updated as new resources are published and discovered.
2013: The Year Of Affiliate Attribution? Marketing Land, March 29, 2013 – blog post
Searching for the perfect attribution model, Witold Wrodarczyk, Search Market Engine, November 10, 2017 – blog post
How Attribution Models Affect Your Affiliate Program, PMA, July 26 2018 – white paper
Real Attribution: Affiliate Marketing Reinvented, Paul van Doorn, LinkedIn, May 10, 2019 – article
How To Design a Multi-touch Attribution Model, Jimmy Chang, AdRoll, 2019 – blog post