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What does the future look like for affiliate marketing? According to Ryan McAweeny, there hasn’t been a better time for affiliate marketing, with the industry worth more than $7 billion already the next five years will see tremendous growth.

“Ryan believes that it is just a matter of time before companies realize that the industry has the best ROI. The initial investment and the running expenses are small yet there is the potential for big gains.” Read more


Why should brands be considering Affiliate Partnerships and be adding them to their influencer partnerships? Mandy Jones with AffiliateWP thinks brands should create co-branded landing pages for their affiliates.

“This will feature both the influencer and your product on backpages of your website, which establishes more of a sense of ownership for the influencer. “Personalize the web address to make it easy for influencers to relay the info efficiently on their podcast or vlog,” she says. “This can be done with any affiliate, but as public figures, influencers will appreciate and make good use of this kind of personalization, not to mention that their followers will be looking for it!” Read more


THE PMA held a members-only round table discussing strategies and trends during COVID 19 for Q3 and back to school. With industry-leading panelists including; Scott Wanamaker, eAccountable (Moderator), Karen Garcia, Lab6Media, Christen Evans, Apogee, Adam Dahlen, PartnerCentric

“I attended the webinar and found myself scribbling down so many ideas about how to approach the next couple of months, including niches that I need to further investigate.” Tricia Meyer

They have made the round table available for non-members for a limited time! Read More


 

Karrine Magnussen
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